TikTok is introducing a new feature that permits them to cut down on the quantity of AI-created content appearing in their timelines. This move comes as the platform revealed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale rollout. This shift aligns with a surge in content created by AI, spurred by recent AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising video streams on a popular video site only show content made by AI. A significant portion of this material is considered “AI slop”, a phrase for poor-quality, factory-style content that is often nonsensical or bizarre.
Based on user feedback that a lot of users appreciate content produced via AI tools, from digital art to informative clips, and we intend to offer the community the option to adjust the amount of that, according to their own choices,” commented a platform representative.
Volume and Proportions
The platform disclosed that there are currently 1.3bn videos on its service tagged as made with AI. In total, in excess of 100 m videos are submitted to the platform every day, making AI content a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be able to decrease or raise the volume of artificial media they watch by accessing the “manage topic” option in the app and selecting AI-made media. Additional categories that currently be controlled under the setting include politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules oblige creators to label lifelike AI-made content, and it forbids harmful AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
Additionally, the app will henceforth attach an “AI-made” watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing content made by AI. This step is aimed to deter users from trying to evade the tagging system.
Responsible AI Funding
The platform is furthermore launching a $2 million awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This initiative will support non-profit groups dedicated to training computer science.
Content Safety Approach
The platform has supported its content review process, following debate over intentions to make redundant numerous safety staff in Britain. TikTok is planning to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and internet security professionals raising concerns that staff are being displaced by automated systems.
A senior executive clarified that people-led review would still have a role, but AI can protect employees by removing the most distressing content ahead of it is viewed by humans. The company stated a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a lot of the machine support is proving valuable work at speed.”
